You probably knew but just in case: Facebook is building it's own little main street shopping area for its employees at their campus in Menlo Park, California!
It seems that any retailer who wanted to apply for a location would have a captive audience there--an audience with plenty of new-media money in their pockets.
A general stores is planned, and an gallery. But I saw no plans for a bookstore (really! do they all really read only e-books!). And no plans for a real gift store, card shop, or clothing store (really, do they all only wear stretched-out T-shirts and second hand jeans?).
And, do you suppose they would do this without getting input from a retailing professional?
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing .
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