I am so proud to be doing a seminar for retailers with Patricia Norins, editor of Gift Shop magazine!
Our collaboration is a natural extension of a couple of seminars the two of us presented at the National Stationery Show this year. We had soooo much fun--with each other and helping retailers!
So now we will be dishing on Tweeting as a Marketing Tool at 10 am on June 29th. The fee for the Webinar includes a copy of my Frugal and Focused Tweeting for Retailers. And there will be others to come. One on blogging will also include another of my books, Your Blog, Your Business, also free with the cost of the Webinar.
Learn more about how to register at. http://www.retailconferenceseries.com/ .
Did I say that attendees get a free book? (-:
PS: See some of my Tweets in the right column of this blog--some of them designed to be marketing tools, some not. Which (Tip!) is also a marketing tool. That is, everything on Twitter isn't all business.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Monday, June 21, 2010
Sunday, June 13, 2010
Sneak Peek at Tweeting Book's Online Launch
Two launches in one! What a way to get a book off too a great start!
Aggie Villaneuva is planning an online launch for my Frugal and Focused Tweeting for Retailers on August 2, so this is sort of a sneak peek at what's to come.
And MaAnna Stephenson kicks off her BlogAid Podcast series with our interview! Yep! We talk Tweeting to celebrate the launch of Frugal and Focused Tweeting for Retailers and her blog. It's at http://www.blogaid.net/podcasts The specific link to the conversation on Tweeting MaAnna and I had is
http://www.blogaid.net/podcast-with-carolyn-howard-johnson
She also reviewed Tweeting and posted it at: http://www.blogaid.net/book-review-of-frugal-and-focused-tweeting-for-retailers . Find the complete launch schedule planned for me by Aggie Villaneuva at http://www.visualartsjunction.com/?page_id=9204.
By the way, maybe Aggie could plan an online launch of a new product line or new store for a retailer, too!
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Aggie Villaneuva is planning an online launch for my Frugal and Focused Tweeting for Retailers on August 2, so this is sort of a sneak peek at what's to come.
And MaAnna Stephenson kicks off her BlogAid Podcast series with our interview! Yep! We talk Tweeting to celebrate the launch of Frugal and Focused Tweeting for Retailers and her blog. It's at http://www.blogaid.net/podcasts The specific link to the conversation on Tweeting MaAnna and I had is
http://www.blogaid.net/podcast-with-carolyn-howard-johnson
She also reviewed Tweeting and posted it at: http://www.blogaid.net/book-review-of-frugal-and-focused-tweeting-for-retailers . Find the complete launch schedule planned for me by Aggie Villaneuva at http://www.visualartsjunction.com/?page_id=9204.
By the way, maybe Aggie could plan an online launch of a new product line or new store for a retailer, too!
-----
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Thursday, June 10, 2010
Writer Gets Twitter Epiphanies from Book for Retailers
How I love it when I hear directly from people who have read my books. After all, I could use all my writing time on fiction and poetry. It's just that I love to feel as if I'm making a difference. So letters like this from Sylvia McClain just...well, just make me happy!
Carolyn,
Just read your book on tweeting and what struck me most is Branding, Branding, and more Branding. Whew! Where do I begin. No, I am not a retailer but as you said, there might be something in it for writers, too!
The book, Frugal and Focused Tweeting, said:
YOUR TWITTER MONIKER is as important for your Twitter branding as it is for your e-mail addresses.
My epiphany:
Duh! was my first thought; no one knew that my Twitter Moniker "rpmenter" stood for RPM Enterprises (my company name) but me. What everyone knew me by was "Scribal Press," my company imprint publishing name, my Web site and my news calendar of writer events. So before I could finish reading the book, I jumped online and immediately changed my Twitter Moniker everywhere not just on Twitter, from "rpmenter" to "Scribal Press." So my Twitter name is now www.twitter.com/scribalpress.
In Chapter Two, page 30, of Frugal and Focused Tweeting, you suggested:
I will make ____ useful contacts a week. Twitter contacts include possible customers, but connecting with vendors, bloggers who write about shopping, and business editors at print and online media, etc., can be equally profitable in the long run.
My Epiphany:
I had no idea what number to use but it made me take notice and start thinking.
In Chapter Three, page 36, Frugal and Focused Tweeting talked about branding using our Twitter biographies and you gave an example of what you would use for your own store.
I needed to go do a new bio on my Twitter account. Why? Branding that's why.
In Chapter Four, page 57, Frugal and Focused Tweeting said: .
Tweet about new blog posts, newsletter editions, Web pages. More on this when we talk about integrating your marketing efforts in Chapter Seven.
My Epiphany:
Why I have never thought of this is beyond me.
Anyway, yes you were right again. There is something in this book for everyone, even those who don't think they want to to tweet.
Sincerely,
Sylvia McClain
Blogging at View Points at http://sylviaspeaks.blogspot.com
Book Reviewer at MyShelf.com and Atlantic Publishing Company
Now available, the 2nd Edition of The Write Life
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Carolyn,
Just read your book on tweeting and what struck me most is Branding, Branding, and more Branding. Whew! Where do I begin. No, I am not a retailer but as you said, there might be something in it for writers, too!
The book, Frugal and Focused Tweeting, said:
YOUR TWITTER MONIKER is as important for your Twitter branding as it is for your e-mail addresses.
My epiphany:
Duh! was my first thought; no one knew that my Twitter Moniker "rpmenter" stood for RPM Enterprises (my company name) but me. What everyone knew me by was "Scribal Press," my company imprint publishing name, my Web site and my news calendar of writer events. So before I could finish reading the book, I jumped online and immediately changed my Twitter Moniker everywhere not just on Twitter, from "rpmenter" to "Scribal Press." So my Twitter name is now www.twitter.com/scribalpress.
In Chapter Two, page 30, of Frugal and Focused Tweeting, you suggested:
I will make ____ useful contacts a week. Twitter contacts include possible customers, but connecting with vendors, bloggers who write about shopping, and business editors at print and online media, etc., can be equally profitable in the long run.
My Epiphany:
I had no idea what number to use but it made me take notice and start thinking.
In Chapter Three, page 36, Frugal and Focused Tweeting talked about branding using our Twitter biographies and you gave an example of what you would use for your own store.
I needed to go do a new bio on my Twitter account. Why? Branding that's why.
In Chapter Four, page 57, Frugal and Focused Tweeting said: .
Tweet about new blog posts, newsletter editions, Web pages. More on this when we talk about integrating your marketing efforts in Chapter Seven.
My Epiphany:
Why I have never thought of this is beyond me.
Anyway, yes you were right again. There is something in this book for everyone, even those who don't think they want to to tweet.
Sincerely,
Sylvia McClain
Blogging at View Points at http://sylviaspeaks.blogspot.com
Book Reviewer at MyShelf.com and Atlantic Publishing Company
Now available, the 2nd Edition of The Write Life
-----
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Saturday, June 5, 2010
Richard May Blogs About NSS Seminars, and I NAG!
I know. I sound like a nag. OK. I am a nag. But tradeshows are one of the best places to network. You'll want to drop by The Stationery Guild's blog today to see what Richard May had to say about the great buyer education program at the National Stationery Show, another of the best reasons to go to tradeshows!
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
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