A review of A Retailer’s Guide to Frugal In-Store Promotions
by Carolyn Howard-Johnson
Reviewed by Robert Medak
A Retailer’s Guide to Frugal In-Store Promotions lists a series of frugal ways of promoting your business, in good economic times as well as bad; and not break the bank in the process. Anyone in the retail business should read this 120-page book. There is a good deal of information in a small book that is of use to retailers, and their business no matter the present circumstances.
Many of the ideas are common sense, but also things that retailers may not have thought of. There are many inexpensive concepts that are easy to implement in your store, whether it is large or small. The size does not matter, the ideas in this book are what can help retailers grow their customer base with a few simple adjustments to present stock and how to deal with it. Simple promotion ideas that may cost only a few dollars, to free can increase your business over time. Fortunately, the few ideas listed in this book may trigger some things retailers can come up with on their own.
Do you need more business in your store? A Retailer’s Guide to Frugal In-Store Promotions can help you with simple ideas form how to move and arrange your stock and more. There are also some simple and effective ways to garner publicity in your local newspaper and have customers send you business with ideas that may cost you nothing expect some time and training of your employees.
A Retailer’s Guide to Frugal In-Store Promotions is an easy to read book that can help all retailers do more promotion for your business without spending a lot of money.
I recommend this book for any retailer and award it a four star rating.
----Endorsement Disclaimer: All reviews posted on this site and written by this reviewer are personal opinions of the book by this reviewer. The reviews are NOT paid endorsements of the book or the author. They are not advertisements. All reviews are honest, forthright and the opinion of this individual reviewer. This reviewer’s opinions are not for sale. (There is however, a small fee for some reviews, and sometimes this reviewer receives complementary copies from the author.) Federal Trade Commission 16 CFR Part 255 (http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf)
Reviewer Robert Medak is a freelance writer and editor and serves the retail industry as a consultant and editor of promotional materials like blogs. Find him at http://www.stormywriter.com/.
Carolyn Howard-Johnson is also the author of Frugal and Focused Tweeting for Retailers.
----- Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Showing posts with label publicity. Show all posts
Showing posts with label publicity. Show all posts
Monday, April 26, 2010
Saturday, April 24, 2010
Learning How Not To Market From the Big Guys
It seems, Abercrombie and Fitch . . . .mmmm, borrowed the name "Hollister" from a California town for one of its lines of clothing.
Seems after they did, they wouldn't even put an outlet in the town to help the Hollister folk with their economy (the economy being another story entirely!).
Seems a local woman decided to use her own town's name on a small line of her own jeans.
Seems A&F didn't like that.
Now it seems that the whole town is up in arms. They want to reclaim their name and they're publicizing the injustice done them everywhere!
Seems to me that A&F made a whole string of public relations booboos here. Seems to me that A&F should backtrack. Say, "I'm sorry." Hire the Hollister woman to design jeans for them. When the economy does an upturn, put in an outlet and use that magnanimous gesture to glean all kinds of counter publicity. Ahem!
Marketers--that means anyone who has anything to sell from retailers to authors--can learn from the mistakes made by the big guys. Keep a pulse on when your name is being praised and/or taken in vain by using Alerts from Google and others. Have a considered plan before catastrophe strikes. Admit your wrong-doing (if any) immediately and apologize. Fight back immediately when necessary but don't blame others for your booboos.
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This post is based on information from the LA Times, an article written for the business section by Hugo Martin. The blogger is Carolyn Howard-Johnson, author of A Retailer's Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in Eyes of Economic Downturns with Thrifty Events and Sales Techniques (www.budurl.com/RetailersGuide) and the multi award-winning HowToDoItFrugally series of books including The Frugal Book Promoter (www.budurl.com/FrugalBkPromo) and The Frugal Editor (www.budurl.com/TheFrugalEditor. All are also available on Kindle.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Seems after they did, they wouldn't even put an outlet in the town to help the Hollister folk with their economy (the economy being another story entirely!).
Seems a local woman decided to use her own town's name on a small line of her own jeans.
Seems A&F didn't like that.
Now it seems that the whole town is up in arms. They want to reclaim their name and they're publicizing the injustice done them everywhere!
Seems to me that A&F made a whole string of public relations booboos here. Seems to me that A&F should backtrack. Say, "I'm sorry." Hire the Hollister woman to design jeans for them. When the economy does an upturn, put in an outlet and use that magnanimous gesture to glean all kinds of counter publicity. Ahem!
Marketers--that means anyone who has anything to sell from retailers to authors--can learn from the mistakes made by the big guys. Keep a pulse on when your name is being praised and/or taken in vain by using Alerts from Google and others. Have a considered plan before catastrophe strikes. Admit your wrong-doing (if any) immediately and apologize. Fight back immediately when necessary but don't blame others for your booboos.
-----
This post is based on information from the LA Times, an article written for the business section by Hugo Martin. The blogger is Carolyn Howard-Johnson, author of A Retailer's Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in Eyes of Economic Downturns with Thrifty Events and Sales Techniques (www.budurl.com/RetailersGuide) and the multi award-winning HowToDoItFrugally series of books including The Frugal Book Promoter (www.budurl.com/FrugalBkPromo) and The Frugal Editor (www.budurl.com/TheFrugalEditor. All are also available on Kindle.
-----
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
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