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Friday, November 19, 2010

Making Retail Blogging Easy

Blogging can be a great, cost-free marketing tool for you to build a larger, more loyal customer base, offer your expertise, increase search engine optimization, and keep customers and potential customers coming back to your store again and again to buy more products. In this webinar I am giving in conjunction with Gift Shop magazine and Retailers E-Profit newsletter, you will learn how to create your blog, how to attract and keep readers, and how to turn readers into customers. You will also get practical ideas for using your blog and integrating it with your other social networks. But my favorite thing to tell you about is how make the whole process a whole lot easier and less-time consuming than you expect it to be from the stories you’ve heard about blogging!

Enroll Now! http://www.retailconferenceseries.com/how-to-use-your-blog-as-a-marketing-tool/  Note that the entire Webinar is also available for you to download and study at your leisure.

This Webinar is produced by Melissa Kellogg, editor of Retailers eProfits, my favorite newsletter for retailers. Join us for this practical, Webinar designed with you--the independent retailer-in mind. You will have immediate and actionable take-aways from this Webinar that, ones that you can implement immediately to increase exposure and sales.
This Webinar will teach you:

1. Five essential and easy steps for building a blog
2. Time management tips for blogging

3. Surefire blog topics to increase your exposure, better market your business, and to help you earn more profits
4. Proven techniques for turning blog readers into blog buyers


5. Insider secrets for increasing readership and building sales


With your registration you’ll get a FREE bonus gift, my book Your Blog, Your Business: The Frugal Retailer's Guide to Getting Customer Loyalty and Sales, Both In-Store and Online.


We are heading into the most lucrative time of the year, the Christmas season. This is the perfect time for you and your store to begin making the most of your blog as a marketing tool. It’s not too late to use your blog to drive more sales and profits this season! Sign up today!
Reserve Your Spot Now http://www.retailconferenceseries.com/how-to-use-your-blog-as-a-marketing-tool/
About This Webinar

Date: Saturday November 20 at 9 AM, Pacific Time. Or sign to get your downloadable copy to study at your leisure.
We also offer you a risk-free no-hassle money back guarantee. Gift Shop magazine and Retailers e-Profits newsletter stand behind our Web conferences with a 100% no-hassle money back guarantee of complete satisfaction. You must agree that this program was worthwhile for you, or we'll refund your registration fee in full. Guaranteed!



If you’re wondering if this Web Conference is for you, this is what others have said about me and about the Gift Shop webinsars.:

"In 35 years in the industry, there are only a handful of retailers I have observed reach the success level of Carolyn Howard-Johnson. There is only one thing you need to learn from her to succeed... everything she says!"
"Thank you for showing me a fantastic plan for how to use social media to increase my store sales."

"I loved how interactive and educational the session was. The Q & A at the end was great."

Sponsored by:

GIFT SHOP Magazine (http://www.giftshopmag.com/ ), Specialty Retail Report (http://www.specialtyretail.com/ ), and Retailer eProfit (http://www.retailereprofits.com/ ).
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:

Thursday, November 18, 2010

Help Small Business Owners Accelerate Growth--FREE

As our retailing industry pulls out of the recession, we need help and resources. This is a service opportunity I believe could help many of us in the retail industry.



If you saw "Strategic sales coaching company makes proprietary sales process available online to help small businesses increase average deal size by five to twenty times" would that pique your interest?

 That comment should grab the attention of any small business owner or sales representative who is interested in growing  business – and aren’t all business people looking for ways to grow business and to create jobs?
The Whale Hunters®, is a strategic sales coaching company that helps small businesses find and close large accounts. They recently announced the launch of its new online community, Pier9. The new site marks the re-launch and rebranding of the company originally founded in 2004, and makes the proprietary business development method, The Whale Hunters Process™, available to members online for the first time.

The proprietary process gives small businesses a systematic, repeatable method for finding and closing accounts that are typically five to twenty times larger than a company’s average customer. Hundreds of businesses using the process have been able to grow and insulate recurring revenue, in spite of tough economic conditions, and have closed name brand accounts including Dell, Cisco, Sears, Baskin Robbins, Eli Lilly, Under Armor, Insight and Papa John’s.

Pier9 members can access beginner, intermediate and advanced training content on the process, as well as related training resources in various formats like podcasts, online courses, live webinars and teleconferences. Training is designed to introduce whale hunting concepts to companies new to the process, and to help existing members continually assimilate and integrate the methodology into their own organizations. Pier9 also gives access to a team of in-house experts and other trained members, offering individualized deal coaching and hard-to-find industry and customer research.

"Whale hunting is a powerful sales method proven over years of implementation, which involves the entire organization, and ultimately transforms the company’s culture,” said Margie Traylor, CEO of The Whale Hunters. “We are excited to launch this new site and online community that gives members 24/7/365 access to training resources and expert support as they integrate whale hunting into their businesses every day.”

The Whale Hunters Process is designed to help small businesses serving any industry learn how to accelerate revenue growth by training the entire company to participate in the sales process, and by taking a proactive and deliberate approach to business development overall. Two Pier9 membership options, Basic and Premier, allow business owners and entrepreneurs to sample free content and cost-effectively consume training content whenever and however they prefer.

About The Whale Hunters®

Established in 2004 and headquartered in Tempe, Arizona, The Whale Hunters is a strategic sales coaching company that helps small businesses achieve explosive growth by landing bigger deals with bigger customers. The company has a growing network of certified partners across the country, and delivers its proprietary sales training method in person and online. Based on a proven, nine-phase business development process, The Whale Hunters method gives companies the steps and tools necessary to successfully find, land and harvest “whale-sized” accounts. Founder and president Dr. Barbara Weaver Smith, co-author of Whale Hunting: How to Land Big Sales and Transform Your Company, is a nationally-known authority on business development and the RFP process. For more details visit http://www.thewhalehunters.com/
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What Clients Have to Say about The Whale Hunters

“Whale Hunting keeps us organized and on track. The metaphors have become a part of our day-to-day vernacular and have created a lasting effect on everyone. It is definitely a process that we know is repeatable and sustainable, no matter what the team or the market looks like.” Lori Sutorius-Jones - Co-Founder Avocet Communications



“We know this is just the beginning,” said Jim of Arizona Color. “Now we have a pipeline of national accounts and residual income from a steady stream of large customers that use our services month after month.”
For a wealth of similar sales and business development articles, podcasts, webinars, training courses, and online discussions, visit www.thewhalehunters.com and join today! Basic membership is free.


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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it: