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Friday, August 31, 2012

Ideas To Boost Christmas Retail Sales--In Store and Frugal!

So! LA Times reports "Big chains get a back-to-school revenue boost." AND they attribute that boost to in-store promotions.  So, if using promotions can give big chains a boost (3.6%)  that sets them to thinking positively about Christmas, you can too. And if you've run dry of ideas or the promotions you ran last year were only ho-hum, maybe you need some new ideas. Or maybe you need to revive some of the ideas small retailers used last decade or the decade before that to boost sales.  And maybe it's time to do some reading to get some new ideas--or just get inspired and motivated. Yes, I'm suggesting A Retailer's Guide to Frugal In-Store Promotions (

What about letting marketing savvy-authors help you boost sales with a workshop, seminar, or reading promotion. Ask them to use their contact lists and social networking skills to bring new customers into your store?

Get details and ideas on a host of other sales producers, too. Signs. Utilizing dead space in your store. Creative events. Point-of-purchase promos. Ideas for your display windows. Contests. Building your lists in-store . Using them effectively. Reward cards. Layaway. Gift certificates. New gift registry ideas (see the last post on this blog, too!). Catalogs. Gift-with-purchase ideas. Parking lot ideas. Cross-promotion. Home parties. Are you tired yet?

And while you're at it, up your social networking skills, too. Check for more retailing ideas. 

Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:

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