~Go in with your local service organization or Chamber of Commerce to open a little carnival of booths focusing on local business of all kinds--services, retailers, etc. You could hold holiday readings, seminars, etc. in it. And I can imagine the coverage you’d get in the local press with this idea—maybe even the national press that has business pages like USA Today.
Hint: My book A Retailer’s Guide to Frugal In-Store Promotion: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques (http://budurl.com/RetailersGuide), will help you with these projects. It's also available (frugally!) in Amazon's Kindle store.
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it: