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Tuesday, August 28, 2012

Gift Registires Not Just for Brides! Try Back to School!

In my A Retailer's Guide to Frugal In-Store Promotion, I include gift registries as a kind of in-store promotion that shouldn't be neglected. But now the LA Times business section reports in their continuing retail column about a trend toward encouraging customers to use gift registries for back-to-school needs.

So, OK. I admit I didn't think to include this particular use of registries in that chapter! But now that I have my thinking cap on, what a concept this is.

It works for high school kids. Is Staples missing a bet? Is your store missing a bet? They need pens, computers, backbacks, etc. 

And sporting goods stores sells backbacks, no?  What else could parents and students add to the list from those stores that includes a top-of-the-line backback.

And what about college students going off to school. They'll need everything from linens to microwaves.  What's in your store you could suggest?

And, no, you don't need a big computerized system. You could do a display with back-to-school needs. Use signs to suggest your registry.  And when someone likes the idea, make up an index card file for your customer's wish list. Maybe offer free shipping to the college of their choice with orders over a certain amount.

And yeah, this could be done for your online store. If you have one, you're a tech wizard!

What other kinds of gift or essential-needs occasions could you tout to your customers with this simple kind of registry--the kind we used in the 80s?  Leave your ideas in the comments on this blog.  You may not think that's smart competition, but if you do, it's obvious you haven't read up on the value of cross promotion or the zen of great marketing in my retail books.  (-:

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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:

1 comment:

  1. This is such a sweet and thoughtful idea! LOVE it! Thanks for sharing.
    christmas gifts

    ReplyDelete

Thank you for taking the time to comment. As a retail marketer, I encourage you to leave a signature including a link to your blog or your Web site. You'd sign a note to a friend, right? And include your return address? (-: