I just received my copy of the winter edition of Gift Shop magazine. Ahh, the wonderful product available! But what I loved most was the editorial from Patricia Norins, publisher. The headline was "A Passion for Work." I love that. I happen to think retailing is easy to get passionate about, especially gift retailing. Still, we sometimes get jaded or just tired and need a bit of a boost. Patricia is a master at it. And that is reflected in her magazines. The color. The care. The layouts. I highly recommend Gift Shop and its sister publications. They're better than caffeine for what ails you, your store, your career.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Saturday, January 29, 2011
Monday, January 24, 2011
Retail Display Ideas from Gift Shop Magazine
As a retailer who sold art for walls, I used our every inch or our wall space and know how important it is. Especially that lighting! But how I love some of these ideas, in this article from Gift Shop magazine, especially the framed silverware!
I know you'll want to check it out!
http://www.giftshopmag.com/2010/fall/display_ideas_for_gift_retail/off_the_wall_sales
I can see this idea used in a home for some kinds of collections, too.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
I know you'll want to check it out!
http://www.giftshopmag.com/2010/fall/display_ideas_for_gift_retail/off_the_wall_sales
I can see this idea used in a home for some kinds of collections, too.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Tuesday, January 18, 2011
Branding Shouldn't Always Be About Your Store!
I thought you'd like this article on how branding ISN'T about your store. But also thought you'd want to see the National Stationery Show newsletter, Paperclips. Yes, you CAN subscribe. Free! (-:
http://www.nationalstationeryshow.com/IndustryNews/PaperclipsNewsletter/PclipsJanuary2011/tabid/263/Default.aspx#carolyn
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
http://www.nationalstationeryshow.com/IndustryNews/PaperclipsNewsletter/PclipsJanuary2011/tabid/263/Default.aspx#carolyn
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Thursday, January 13, 2011
The Argument for Retail Social Networking
I love it when I connect with someone who is passionate about helping retailers. Today Karen Climans contributes an article on why retailers need to do more of the freebie kind of promoting that I espouse. The books at the left are books that help retailers do exactly that!
THE ARGUMENT FOR RETAIL SOCIAL NETWORKING
By Karyn Climans
All businesses need to market! But the cost of advertising is usually prohibitive for most small businesses. So what can you do to spread the word about your great products without bankrupting yourself in the process? Read on…
Businesses used to rely primarily on traditional media (TV, radio, magazines, billboards, and newspapers). Fortunately, today there are numerous less expensive methods for promoting your product. Here’s a list of the most effective means I’ve found of expanding sales of my product, Tail Wags Helmet Covers, http://www.tail-wags.com.
The social media network is changing the marketing landscape. This is certainly true for my business. For example, one month after starting a Facebook site, http://www.facebook.com/tailwagshelmetcovers, I saw a 200% increase in hits to my web site, http://www.tail-wags.com. Today, I’ve expanded my social marketing efforts to include Twitter, http://www.twitter.com/tailwagshelmet , and a blog site, http://www.karynclimans.com/ . What does blogging have to do with my business? Blogging is one more way for people to learn about my product and me. It’s important to keep in mind that people are more likely to buy a product from a person they “know” rather than a complete stranger.
You’re probably wondering how you’re supposed to add managing your social media sites to your responsibilities of running your store, keeping your inventories up-to-date, as well as the endless bookkeeping tasks. There’s no question it’s a difficult juggle but if you keep in mind that Facebook and twitter are simply a way of maintaining an ongoing dialogue with your customers, then all of a sudden, this facet of your business becomes a priority. You might even consider hiring an extra staff person to work in the store with all of the money you’re going to save on traditional advertising in order to free up some of your time for the social media obligations.
Breakfast Television, City TV, Donny Deutsch’s Big Idea, and The Mom Show. These are all television shows that have featured Tail Wags. So am I contradicting myself after stating I haven’t relied on traditional media sources? The difference is that I didn’t pay for any of the above exposure. I pitched my product to the editors of these shows and they decided to include a segment about Tail Wags because they recognized my helmet covers as a great way to encourage the use of safety helmets (currently a “hot” topic). I’ve positioned myself as an expert in helmet safety. If you build a reputation as an expert in your field, the media will flock to you for your advice. For example, if you own a baby supply store, the media might be interested in speaking to you about the large number of recalls on baby strollers, cribs and car seats this year. Parents are desperately trying to sort out which products are safe and the media is interested in finding someone who can make sense out of this confusing and conflicting information. Are you qualified to speak on this topic?
Marketplace events are a great way to find new customers outside of the geographic reach of your store. By setting up a booth and selling your wares, you will broaden your customer base. For example, if you sell products in your store that are considered environmentally friendly, a good marketplace event would be a “Green Products” show. Our local hardware store always participates in the “Outdoor Show” every spring and they sell more BBQ’s during that week than they do all year long. Make sure you have plenty of business cards to hand out during the event so that customers can order from you in the future even if they’re not ready to buy now.
Another way to showcase your store is to participate in a local community event. Donate some products or provide a staff person to help run the event. You’ll create lots of goodwill and the event organizers will promote your business on fliers and/or their own social media sites. It’s a win-win situation for everyone.
I am confident that if you apply all of the above marketing methods to your business, you will also experience tremendous success. I’d love to hear back from you if you’ve got any further words of wisdom. Sharing ideas and strategies is a great way for all of us to succeed!
Author: Karyn Climans
Tail Wags Helmet Covers Inc., owner
Guest Blogger Information:
Karyn Climans is the entrepreneurial spirit behind Tail Wags Helmet Covers, a company devoted to encouraging children and adults to wear their safety helmets. Karyn suffered a serious ski accident but fortunately she was wearing her ski helmet. The helmet saved her life! One goal of her company is to help prevent unnecessary injuries and it is her passion for safety awareness along with her imaginative flair that the key ingredients for Tail Wags’ success.
Tail Wags Helmet Covers Inc.
235 Joicey Boulevard
Toronto, Ontario, Canada M5M 2V6
P: 416 482 3625
F: 416 483 8213
info@tail-wags.com
http://www.tail-wags.com/
www.facebook.com/tailwagshelmetcovers
www.twitter.com/tailwagshelmet
http://www.karynclimans.com/
PS: This article is an example of one way that retailers can get the word out about their products through online blogs. It's all about sharing your expertise with others.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
THE ARGUMENT FOR RETAIL SOCIAL NETWORKING
By Karyn Climans
All businesses need to market! But the cost of advertising is usually prohibitive for most small businesses. So what can you do to spread the word about your great products without bankrupting yourself in the process? Read on…
Businesses used to rely primarily on traditional media (TV, radio, magazines, billboards, and newspapers). Fortunately, today there are numerous less expensive methods for promoting your product. Here’s a list of the most effective means I’ve found of expanding sales of my product, Tail Wags Helmet Covers, http://www.tail-wags.com.
The social media network is changing the marketing landscape. This is certainly true for my business. For example, one month after starting a Facebook site, http://www.facebook.com/tailwagshelmetcovers, I saw a 200% increase in hits to my web site, http://www.tail-wags.com. Today, I’ve expanded my social marketing efforts to include Twitter, http://www.twitter.com/tailwagshelmet , and a blog site, http://www.karynclimans.com/ . What does blogging have to do with my business? Blogging is one more way for people to learn about my product and me. It’s important to keep in mind that people are more likely to buy a product from a person they “know” rather than a complete stranger.
You’re probably wondering how you’re supposed to add managing your social media sites to your responsibilities of running your store, keeping your inventories up-to-date, as well as the endless bookkeeping tasks. There’s no question it’s a difficult juggle but if you keep in mind that Facebook and twitter are simply a way of maintaining an ongoing dialogue with your customers, then all of a sudden, this facet of your business becomes a priority. You might even consider hiring an extra staff person to work in the store with all of the money you’re going to save on traditional advertising in order to free up some of your time for the social media obligations.
Breakfast Television, City TV, Donny Deutsch’s Big Idea, and The Mom Show. These are all television shows that have featured Tail Wags. So am I contradicting myself after stating I haven’t relied on traditional media sources? The difference is that I didn’t pay for any of the above exposure. I pitched my product to the editors of these shows and they decided to include a segment about Tail Wags because they recognized my helmet covers as a great way to encourage the use of safety helmets (currently a “hot” topic). I’ve positioned myself as an expert in helmet safety. If you build a reputation as an expert in your field, the media will flock to you for your advice. For example, if you own a baby supply store, the media might be interested in speaking to you about the large number of recalls on baby strollers, cribs and car seats this year. Parents are desperately trying to sort out which products are safe and the media is interested in finding someone who can make sense out of this confusing and conflicting information. Are you qualified to speak on this topic?
Marketplace events are a great way to find new customers outside of the geographic reach of your store. By setting up a booth and selling your wares, you will broaden your customer base. For example, if you sell products in your store that are considered environmentally friendly, a good marketplace event would be a “Green Products” show. Our local hardware store always participates in the “Outdoor Show” every spring and they sell more BBQ’s during that week than they do all year long. Make sure you have plenty of business cards to hand out during the event so that customers can order from you in the future even if they’re not ready to buy now.
Another way to showcase your store is to participate in a local community event. Donate some products or provide a staff person to help run the event. You’ll create lots of goodwill and the event organizers will promote your business on fliers and/or their own social media sites. It’s a win-win situation for everyone.
I am confident that if you apply all of the above marketing methods to your business, you will also experience tremendous success. I’d love to hear back from you if you’ve got any further words of wisdom. Sharing ideas and strategies is a great way for all of us to succeed!
Author: Karyn Climans
Tail Wags Helmet Covers Inc., owner
Guest Blogger Information:
Karyn Climans is the entrepreneurial spirit behind Tail Wags Helmet Covers, a company devoted to encouraging children and adults to wear their safety helmets. Karyn suffered a serious ski accident but fortunately she was wearing her ski helmet. The helmet saved her life! One goal of her company is to help prevent unnecessary injuries and it is her passion for safety awareness along with her imaginative flair that the key ingredients for Tail Wags’ success.
Tail Wags Helmet Covers Inc.
235 Joicey Boulevard
Toronto, Ontario, Canada M5M 2V6
P: 416 482 3625
F: 416 483 8213
info@tail-wags.com
http://www.tail-wags.com/
www.facebook.com/tailwagshelmetcovers
www.twitter.com/tailwagshelmet
http://www.karynclimans.com/
PS: This article is an example of one way that retailers can get the word out about their products through online blogs. It's all about sharing your expertise with others.
-----
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Thursday, December 30, 2010
Shopper Intimacy Reviewed
I thought my retail subscribers would want to know about a new book Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
by Richard de Herder and Richard Blatt. It espouses a success tactic I've long felt was paramount; I just haven't used the same term to describe it. That is, of course, "Intimacy." Call it personal contact. Without it, you can not understand what motivates your customer. It is the one aspect of doing business that each retailer can offer that is unique to his or her business, the one edge or she has over those in competition.
Here is a quote from the authors: "Today, although more attention than ever is focused on understanding what motivates the shopper, the conversation revolves around shopper insights. We suggest that having insights into your shoppers' buying habits is not enough. For true success you need intimacy---understanding what our shopper does and s going to do in this shopping environment and why."
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
by Richard de Herder and Richard Blatt. It espouses a success tactic I've long felt was paramount; I just haven't used the same term to describe it. That is, of course, "Intimacy." Call it personal contact. Without it, you can not understand what motivates your customer. It is the one aspect of doing business that each retailer can offer that is unique to his or her business, the one edge or she has over those in competition. Here is a quote from the authors: "Today, although more attention than ever is focused on understanding what motivates the shopper, the conversation revolves around shopper insights. We suggest that having insights into your shoppers' buying habits is not enough. For true success you need intimacy---understanding what our shopper does and s going to do in this shopping environment and why."
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Tuesday, December 21, 2010
Free Ideas for Boosting Profits with Career Czar's MP3s
For information about making retailing work in a down economy and how retailers can boost profits by partnering with authors, check Paul Bruno's Career Czar® radio program. The show is available free at http://www.careerczar.com/mp3/career121710.mp3 . Listen to his other shows at http://www.careerczar.com/ or at the show's blog at http://www.careerczar.wordpress.com/ . E-mail Paul at careerczar@cs.com and ask to be on the show's notification list for free podcasts.
As the author of A Retailer's Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques, I appeared on Paul Bruno's Career Czar® radio program. We'll talk about making retailing work in a down economy and how they can boost profits by partnering with authors. The show is available for download at: http://www.careerczar.com/mp3/career121710.mp3 . ; In the meantime, listen to Pual's other business-oriented shows at http://www.careerczar.com/ or at the show's blog at http://www.careerczar.wordpress.com/ . E-mail Paul at careerczar@cs.com and ask to be on the show's notification list for free podcasts.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
As the author of A Retailer's Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques, I appeared on Paul Bruno's Career Czar® radio program. We'll talk about making retailing work in a down economy and how they can boost profits by partnering with authors. The show is available for download at: http://www.careerczar.com/mp3/career121710.mp3 . ; In the meantime, listen to Pual's other business-oriented shows at http://www.careerczar.com/ or at the show's blog at http://www.careerczar.wordpress.com/ . E-mail Paul at careerczar@cs.com and ask to be on the show's notification list for free podcasts.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Thursday, December 2, 2010
Now We Have to Worry About Bedbugs?!
Holy cats. With all we retailers have to worry about, now this. Here's the link, just in case you didn't hear about it!
http://www.cnn.com/2010/US/12/01/new.york.bed.bugs/index.html?hpt=T2
Here's the silver lining. An infestation would sure give us something to blog about--not that I'm wishing it on anybody! And it's too late for me to include it in the list of ideas of things to blog about in Your Blog, Your Business.
We could also turn an infestation into lots and lots of free ink. Juicy Couture did! (-:
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
http://www.cnn.com/2010/US/12/01/new.york.bed.bugs/index.html?hpt=T2
Here's the silver lining. An infestation would sure give us something to blog about--not that I'm wishing it on anybody! And it's too late for me to include it in the list of ideas of things to blog about in Your Blog, Your Business.
We could also turn an infestation into lots and lots of free ink. Juicy Couture did! (-:
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Friday, November 19, 2010
Making Retail Blogging Easy
Blogging can be a great, cost-free marketing tool for you to build a larger, more loyal customer base, offer your expertise, increase search engine optimization, and keep customers and potential customers coming back to your store again and again to buy more products. In this webinar I am giving in conjunction with Gift Shop magazine and Retailers E-Profit newsletter, you will learn how to create your blog, how to attract and keep readers, and how to turn readers into customers. You will also get practical ideas for using your blog and integrating it with your other social networks. But my favorite thing to tell you about is how make the whole process a whole lot easier and less-time consuming than you expect it to be from the stories you’ve heard about blogging!
Enroll Now! http://www.retailconferenceseries.com/how-to-use-your-blog-as-a-marketing-tool/ Note that the entire Webinar is also available for you to download and study at your leisure.
This Webinar is produced by Melissa Kellogg, editor of Retailers eProfits, my favorite newsletter for retailers. Join us for this practical, Webinar designed with you--the independent retailer-in mind. You will have immediate and actionable take-aways from this Webinar that, ones that you can implement immediately to increase exposure and sales.
This Webinar will teach you:
1. Five essential and easy steps for building a blog
2. Time management tips for blogging
3. Surefire blog topics to increase your exposure, better market your business, and to help you earn more profits
4. Proven techniques for turning blog readers into blog buyers
5. Insider secrets for increasing readership and building sales
With your registration you’ll get a FREE bonus gift, my book Your Blog, Your Business: The Frugal Retailer's Guide to Getting Customer Loyalty and Sales, Both In-Store and Online.
We are heading into the most lucrative time of the year, the Christmas season. This is the perfect time for you and your store to begin making the most of your blog as a marketing tool. It’s not too late to use your blog to drive more sales and profits this season! Sign up today!
Reserve Your Spot Now http://www.retailconferenceseries.com/how-to-use-your-blog-as-a-marketing-tool/
About This Webinar
Date: Saturday November 20 at 9 AM, Pacific Time. Or sign to get your downloadable copy to study at your leisure.
We also offer you a risk-free no-hassle money back guarantee. Gift Shop magazine and Retailers e-Profits newsletter stand behind our Web conferences with a 100% no-hassle money back guarantee of complete satisfaction. You must agree that this program was worthwhile for you, or we'll refund your registration fee in full. Guaranteed!
If you’re wondering if this Web Conference is for you, this is what others have said about me and about the Gift Shop webinsars.:
"In 35 years in the industry, there are only a handful of retailers I have observed reach the success level of Carolyn Howard-Johnson. There is only one thing you need to learn from her to succeed... everything she says!"
"Thank you for showing me a fantastic plan for how to use social media to increase my store sales."
"I loved how interactive and educational the session was. The Q & A at the end was great."
Sponsored by:
GIFT SHOP Magazine (http://www.giftshopmag.com/ ), Specialty Retail Report (http://www.specialtyretail.com/ ), and Retailer eProfit (http://www.retailereprofits.com/ ).
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Enroll Now! http://www.retailconferenceseries.com/how-to-use-your-blog-as-a-marketing-tool/ Note that the entire Webinar is also available for you to download and study at your leisure.
This Webinar is produced by Melissa Kellogg, editor of Retailers eProfits, my favorite newsletter for retailers. Join us for this practical, Webinar designed with you--the independent retailer-in mind. You will have immediate and actionable take-aways from this Webinar that, ones that you can implement immediately to increase exposure and sales.
This Webinar will teach you:
1. Five essential and easy steps for building a blog
2. Time management tips for blogging
3. Surefire blog topics to increase your exposure, better market your business, and to help you earn more profits
4. Proven techniques for turning blog readers into blog buyers
5. Insider secrets for increasing readership and building sales
With your registration you’ll get a FREE bonus gift, my book Your Blog, Your Business: The Frugal Retailer's Guide to Getting Customer Loyalty and Sales, Both In-Store and Online.
We are heading into the most lucrative time of the year, the Christmas season. This is the perfect time for you and your store to begin making the most of your blog as a marketing tool. It’s not too late to use your blog to drive more sales and profits this season! Sign up today!
Reserve Your Spot Now http://www.retailconferenceseries.com/how-to-use-your-blog-as-a-marketing-tool/
About This Webinar
Date: Saturday November 20 at 9 AM, Pacific Time. Or sign to get your downloadable copy to study at your leisure.
We also offer you a risk-free no-hassle money back guarantee. Gift Shop magazine and Retailers e-Profits newsletter stand behind our Web conferences with a 100% no-hassle money back guarantee of complete satisfaction. You must agree that this program was worthwhile for you, or we'll refund your registration fee in full. Guaranteed!
If you’re wondering if this Web Conference is for you, this is what others have said about me and about the Gift Shop webinsars.:
"In 35 years in the industry, there are only a handful of retailers I have observed reach the success level of Carolyn Howard-Johnson. There is only one thing you need to learn from her to succeed... everything she says!"
"Thank you for showing me a fantastic plan for how to use social media to increase my store sales."
"I loved how interactive and educational the session was. The Q & A at the end was great."
Sponsored by:
GIFT SHOP Magazine (http://www.giftshopmag.com/ ), Specialty Retail Report (http://www.specialtyretail.com/ ), and Retailer eProfit (http://www.retailereprofits.com/ ).
-----
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Thursday, November 18, 2010
Help Small Business Owners Accelerate Growth--FREE
As our retailing industry pulls out of the recession, we need help and resources. This is a service opportunity I believe could help many of us in the retail industry.
If you saw "Strategic sales coaching company makes proprietary sales process available online to help small businesses increase average deal size by five to twenty times" would that pique your interest?
That comment should grab the attention of any small business owner or sales representative who is interested in growing business – and aren’t all business people looking for ways to grow business and to create jobs?
The Whale Hunters®, is a strategic sales coaching company that helps small businesses find and close large accounts. They recently announced the launch of its new online community, Pier9. The new site marks the re-launch and rebranding of the company originally founded in 2004, and makes the proprietary business development method, The Whale Hunters Process™, available to members online for the first time.
The proprietary process gives small businesses a systematic, repeatable method for finding and closing accounts that are typically five to twenty times larger than a company’s average customer. Hundreds of businesses using the process have been able to grow and insulate recurring revenue, in spite of tough economic conditions, and have closed name brand accounts including Dell, Cisco, Sears, Baskin Robbins, Eli Lilly, Under Armor, Insight and Papa John’s.
Pier9 members can access beginner, intermediate and advanced training content on the process, as well as related training resources in various formats like podcasts, online courses, live webinars and teleconferences. Training is designed to introduce whale hunting concepts to companies new to the process, and to help existing members continually assimilate and integrate the methodology into their own organizations. Pier9 also gives access to a team of in-house experts and other trained members, offering individualized deal coaching and hard-to-find industry and customer research.
"Whale hunting is a powerful sales method proven over years of implementation, which involves the entire organization, and ultimately transforms the company’s culture,” said Margie Traylor, CEO of The Whale Hunters. “We are excited to launch this new site and online community that gives members 24/7/365 access to training resources and expert support as they integrate whale hunting into their businesses every day.”
The Whale Hunters Process is designed to help small businesses serving any industry learn how to accelerate revenue growth by training the entire company to participate in the sales process, and by taking a proactive and deliberate approach to business development overall. Two Pier9 membership options, Basic and Premier, allow business owners and entrepreneurs to sample free content and cost-effectively consume training content whenever and however they prefer.
About The Whale Hunters®
Established in 2004 and headquartered in Tempe, Arizona, The Whale Hunters is a strategic sales coaching company that helps small businesses achieve explosive growth by landing bigger deals with bigger customers. The company has a growing network of certified partners across the country, and delivers its proprietary sales training method in person and online. Based on a proven, nine-phase business development process, The Whale Hunters method gives companies the steps and tools necessary to successfully find, land and harvest “whale-sized” accounts. Founder and president Dr. Barbara Weaver Smith, co-author of Whale Hunting: How to Land Big Sales and Transform Your Company, is a nationally-known authority on business development and the RFP process. For more details visit http://www.thewhalehunters.com/
.
What Clients Have to Say about The Whale Hunters
“Whale Hunting keeps us organized and on track. The metaphors have become a part of our day-to-day vernacular and have created a lasting effect on everyone. It is definitely a process that we know is repeatable and sustainable, no matter what the team or the market looks like.” Lori Sutorius-Jones - Co-Founder Avocet Communications
“We know this is just the beginning,” said Jim of Arizona Color. “Now we have a pipeline of national accounts and residual income from a steady stream of large customers that use our services month after month.”
For a wealth of similar sales and business development articles, podcasts, webinars, training courses, and online discussions, visit www.thewhalehunters.com and join today! Basic membership is free.
-----
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
If you saw "Strategic sales coaching company makes proprietary sales process available online to help small businesses increase average deal size by five to twenty times" would that pique your interest?
That comment should grab the attention of any small business owner or sales representative who is interested in growing business – and aren’t all business people looking for ways to grow business and to create jobs?
The Whale Hunters®, is a strategic sales coaching company that helps small businesses find and close large accounts. They recently announced the launch of its new online community, Pier9. The new site marks the re-launch and rebranding of the company originally founded in 2004, and makes the proprietary business development method, The Whale Hunters Process™, available to members online for the first time.
The proprietary process gives small businesses a systematic, repeatable method for finding and closing accounts that are typically five to twenty times larger than a company’s average customer. Hundreds of businesses using the process have been able to grow and insulate recurring revenue, in spite of tough economic conditions, and have closed name brand accounts including Dell, Cisco, Sears, Baskin Robbins, Eli Lilly, Under Armor, Insight and Papa John’s.
Pier9 members can access beginner, intermediate and advanced training content on the process, as well as related training resources in various formats like podcasts, online courses, live webinars and teleconferences. Training is designed to introduce whale hunting concepts to companies new to the process, and to help existing members continually assimilate and integrate the methodology into their own organizations. Pier9 also gives access to a team of in-house experts and other trained members, offering individualized deal coaching and hard-to-find industry and customer research.
"Whale hunting is a powerful sales method proven over years of implementation, which involves the entire organization, and ultimately transforms the company’s culture,” said Margie Traylor, CEO of The Whale Hunters. “We are excited to launch this new site and online community that gives members 24/7/365 access to training resources and expert support as they integrate whale hunting into their businesses every day.”
The Whale Hunters Process is designed to help small businesses serving any industry learn how to accelerate revenue growth by training the entire company to participate in the sales process, and by taking a proactive and deliberate approach to business development overall. Two Pier9 membership options, Basic and Premier, allow business owners and entrepreneurs to sample free content and cost-effectively consume training content whenever and however they prefer.
About The Whale Hunters®
Established in 2004 and headquartered in Tempe, Arizona, The Whale Hunters is a strategic sales coaching company that helps small businesses achieve explosive growth by landing bigger deals with bigger customers. The company has a growing network of certified partners across the country, and delivers its proprietary sales training method in person and online. Based on a proven, nine-phase business development process, The Whale Hunters method gives companies the steps and tools necessary to successfully find, land and harvest “whale-sized” accounts. Founder and president Dr. Barbara Weaver Smith, co-author of Whale Hunting: How to Land Big Sales and Transform Your Company, is a nationally-known authority on business development and the RFP process. For more details visit http://www.thewhalehunters.com/
.
What Clients Have to Say about The Whale Hunters
“Whale Hunting keeps us organized and on track. The metaphors have become a part of our day-to-day vernacular and have created a lasting effect on everyone. It is definitely a process that we know is repeatable and sustainable, no matter what the team or the market looks like.” Lori Sutorius-Jones - Co-Founder Avocet Communications
“We know this is just the beginning,” said Jim of Arizona Color. “Now we have a pipeline of national accounts and residual income from a steady stream of large customers that use our services month after month.”
For a wealth of similar sales and business development articles, podcasts, webinars, training courses, and online discussions, visit www.thewhalehunters.com and join today! Basic membership is free.
-----
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Thursday, October 14, 2010
Freebies Given with Gift Shop Webinar on Blogging
THE FOLLOWING WEBINAR HAS BEEN POSTPONED. PLEASE CHECK BACK FOR THE NEW DATE, POSSIBLY SOMETIME IN LATE NOVEMBER.
Blogging can be a great, cost-free marketing tool for you to build a larger, more loyal customer base, offer your expertise, increase search engine optimization, and keep customers and potential customers coming back to your store again and again to buy more products. In this webinar I am giving in conjunction with Gift Shop magazine and Retailers E-Profit newsletter, you will learn how to create your blog, how to attract and keep readers, and how to turn readers into customers. You will also get practical ideas for using your blog and integrating it with your other social networks. But my favorite thing to tell you about is how make the whole process a whole lot easier and less-time consuming than you expect it to be from the stories you’ve heard about blogging!
Enroll Now! http://www.retailconferenceseries.com/how-to-use-your-blog-as-a-marketing-tool/
This Webinar is produced by Melissa Kellogg, editor of Retailers eProfits, my favorite newsletter for retailers. Join us for this practical, webinar designed with you--the independent retailer-in mind. You will have immediate and actionable take-aways from this webinar that, ones that you can implement immediately to increase exposure and sales.
This webinar will teach you:
1. Five essential and easy steps for building a blog
2. Time management tips for blogging
3. Surefire blog topics to increase your exposure, better market your business, and to help you earn more profits
4. Proven techniques for turning blog readers into blog buyers
5. Insider secrets for increasing readership and building sales
With your registration you’ll get FREE bonus gifts so the webinar more than pays for itself! With your paid registration you will receive a paperback copy of Your Blog, Your Business: The Frugal Retailer's Guide to Getting Customer Loyalty and Sales, Both In-Store and Online, and a free gift from our webinar sponsor Victorian Heart.
The total value of this bonus gift pack is over $75! Plus, one lucky winner will receive an additional gift set from Victorian Heart valued at $150!
We are heading into the most lucrative time of the year, the Christmas season. This is the perfect time for you and your store to begin making the most of your blog as a marketing tool. It’s not too late to use your blog to drive more sales and profits this season! Sign up today!
Reserve Your Spot Now http://www.retailconferenceseries.com/how-to-use-your-blog-as-a-marketing-tool/
About This Webinar
Date
Wednesday, October 20
Time
Eastern time: 12PM
Central time: 11PM
Mountain time: 10AM
Pacific time: 9AM
Sponsored by:
Victorian Heart
Especially for Retailers
We also offer you a risk-free no-hassle money back guarantee. Gift Shop magazine and Retailers e-Profits newsletter stand behind our Web conferences with a 100% no-hassle money back guarantee of complete satisfaction. You must agree that this program was worthwhile for you, or we'll refund your registration fee in full. Guaranteed!
If you’re wondering if this Web Conference is for you, this is what others have said about me and about the Gift Shop webinsars.:
"In 35 years in the industry, there are only a handful of retailers I have observed reach the success level of Carolyn Howard-Johnson. There is only one thing you need to learn from her to succeed... everything she says!"
"Thank you for showing me a fantastic plan for how to use social media to increase my store sales."
"I loved how interactive and educational the session was. The Q & A at the end was great."
Sponsored by:
GIFT SHOP Magazine (http://www.giftshopmag.com/), Specialty Retail Report (http://www.specialtyretail.com/),
& Retailer eProfit (http://www.retailereprofits.com/).
-----
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Blogging can be a great, cost-free marketing tool for you to build a larger, more loyal customer base, offer your expertise, increase search engine optimization, and keep customers and potential customers coming back to your store again and again to buy more products. In this webinar I am giving in conjunction with Gift Shop magazine and Retailers E-Profit newsletter, you will learn how to create your blog, how to attract and keep readers, and how to turn readers into customers. You will also get practical ideas for using your blog and integrating it with your other social networks. But my favorite thing to tell you about is how make the whole process a whole lot easier and less-time consuming than you expect it to be from the stories you’ve heard about blogging!
Enroll Now! http://www.retailconferenceseries.com/how-to-use-your-blog-as-a-marketing-tool/
This Webinar is produced by Melissa Kellogg, editor of Retailers eProfits, my favorite newsletter for retailers. Join us for this practical, webinar designed with you--the independent retailer-in mind. You will have immediate and actionable take-aways from this webinar that, ones that you can implement immediately to increase exposure and sales.
This webinar will teach you:
1. Five essential and easy steps for building a blog
2. Time management tips for blogging
3. Surefire blog topics to increase your exposure, better market your business, and to help you earn more profits
4. Proven techniques for turning blog readers into blog buyers
5. Insider secrets for increasing readership and building sales
With your registration you’ll get FREE bonus gifts so the webinar more than pays for itself! With your paid registration you will receive a paperback copy of Your Blog, Your Business: The Frugal Retailer's Guide to Getting Customer Loyalty and Sales, Both In-Store and Online, and a free gift from our webinar sponsor Victorian Heart.
The total value of this bonus gift pack is over $75! Plus, one lucky winner will receive an additional gift set from Victorian Heart valued at $150!
We are heading into the most lucrative time of the year, the Christmas season. This is the perfect time for you and your store to begin making the most of your blog as a marketing tool. It’s not too late to use your blog to drive more sales and profits this season! Sign up today!
Reserve Your Spot Now http://www.retailconferenceseries.com/how-to-use-your-blog-as-a-marketing-tool/
About This Webinar
Date
Wednesday, October 20
Time
Eastern time: 12PM
Central time: 11PM
Mountain time: 10AM
Pacific time: 9AM
Sponsored by:
Victorian Heart
Especially for Retailers
We also offer you a risk-free no-hassle money back guarantee. Gift Shop magazine and Retailers e-Profits newsletter stand behind our Web conferences with a 100% no-hassle money back guarantee of complete satisfaction. You must agree that this program was worthwhile for you, or we'll refund your registration fee in full. Guaranteed!
If you’re wondering if this Web Conference is for you, this is what others have said about me and about the Gift Shop webinsars.:
"In 35 years in the industry, there are only a handful of retailers I have observed reach the success level of Carolyn Howard-Johnson. There is only one thing you need to learn from her to succeed... everything she says!"
"Thank you for showing me a fantastic plan for how to use social media to increase my store sales."
"I loved how interactive and educational the session was. The Q & A at the end was great."
Sponsored by:
GIFT SHOP Magazine (http://www.giftshopmag.com/), Specialty Retail Report (http://www.specialtyretail.com/),
& Retailer eProfit (http://www.retailereprofits.com/).
-----
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
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