Back in the days when I was learning to apply classroom marketing principles to the job of running retail stores, we carried collectibles. Because I started out as a journalist (with a little training to be a teacher thrown in), it drove me crazy when people in the gift industry spelled the word "collectibles" with an "a." That is, they spelled it "collectables."
At the same time I was only too aware that when you are writing it is darn hard to know whether to choose "able" or "ible" off the cuff.
Now that retailers are blogging, such spelling dilemmas become more important. Not just for the "able" and "ible" words but for all the words we make into "able" words like "searchable."
Here's the secret. Look the word up in the dictionary. Sorry, it's the only way to do it if you don't have a memory for such things. If it's listed, spell as suggested. If it isn't listed, that means you get to make up a word. Yay!
The trouble is, you don't have a choice. One of the firm rules in English (at least according to most style guides) is that if you add one of these suffixes to a word, you've got to "able," not "ible."
So, retailers! Happy (and easy!) blogging!
If you'd like to brush up on some other word trippers in small, easy does, try my new booklet. Great Little Last-Minute Editing Tips. It's frugal enough! (-:
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Monday, August 23, 2010
Tuesday, August 10, 2010
Gift Shop Magazine Presents Webinar on Building Better Web Sites--and Promoting Them
Patricia Norins, editor of Gift Shop magazine, and I will be doing a Webinar on how to reach more people by integrating your online marketing and how to save time by doing that very thing. It’s at 10 am Pacific Time on Thursday, August 12. The fee for the Webinar includes a copy of my book Your Blog, Your Business: A Retailer’s Guide to Garnering Customer Loyalty and Sales Online and In Store (www.budurl.com/Blogging4Retailers ). The Webinar is priced $79. But my blog friends—can pay only $49 for it by entering the code “twitter.” Don't use caps or quotation marks.
Go to http://www.retailconferenceseries.com/ . This is the second in a series of Webinars. Did I say that attendees get a free book? (-: Did I tell you I love Webinars. You get the visual and the auditory benefits. Not quite like being there in person, but close.
Did I mention that I love working with Patricia. She believes--as I do--that personal contact is important. Webinars, in their way, help us do that.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Go to http://www.retailconferenceseries.com/ . This is the second in a series of Webinars. Did I say that attendees get a free book? (-: Did I tell you I love Webinars. You get the visual and the auditory benefits. Not quite like being there in person, but close.
Did I mention that I love working with Patricia. She believes--as I do--that personal contact is important. Webinars, in their way, help us do that.
-----
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Monday, August 2, 2010
Midwest Books Adds Book on Tweeting to Vogel's Shelf
Reprinted with permission from MBR Bookwatch: June 2010
James A. Cox, Editor-in-Chief
Midwest Book Review
Vogel's Bookshelf
Frugal And Focused Tweeting For Retailers
Carolyn Howard-Johnson
HowToDoItFrugally Publishing
http://www.howtodoitfrugally.com/
9781451546149
$17.95
Reviewed by Paul T. Vogel for Midwest Book Review
No 'brick and mortar' business can survive in today's marketplace without including the advances in communications technology represented by the computer, the internet, web sites, the Blackberry, Facebook, blogging, and now -- twittering. That's why Carolyn Howard-Johnson's "Frugal And Focused Tweeting For Retailers" should be considered mandatory reading for all business managers over the age of 30. And that's because younger generations than that, the phenomena of twittering is already well established and near universally entrenched. Using 'social media' communications technology is vital for successfully competing in the marketplace regardless of the services or products being offered to a consuming public. "Frugal And Focused Tweeting For Retailers" is a 130-page compendium of invaluable, practical, instruction, tips, and techniques for integrating this new technology into marketing and management, maximizing results for publicity, promotion, advertisements, and sales; customer relations; internal communications, and more, making "Frugal And Focused Tweeting For Retailers" an invaluable and highly recommended addition for personal, professional, academic, and community library instructional reference collections and supplemental reading lists.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
James A. Cox, Editor-in-Chief
Midwest Book Review
Vogel's Bookshelf
Frugal And Focused Tweeting For Retailers
Carolyn Howard-Johnson
HowToDoItFrugally Publishing
http://www.howtodoitfrugally.com/
9781451546149
$17.95
Reviewed by Paul T. Vogel for Midwest Book Review
No 'brick and mortar' business can survive in today's marketplace without including the advances in communications technology represented by the computer, the internet, web sites, the Blackberry, Facebook, blogging, and now -- twittering. That's why Carolyn Howard-Johnson's "Frugal And Focused Tweeting For Retailers" should be considered mandatory reading for all business managers over the age of 30. And that's because younger generations than that, the phenomena of twittering is already well established and near universally entrenched. Using 'social media' communications technology is vital for successfully competing in the marketplace regardless of the services or products being offered to a consuming public. "Frugal And Focused Tweeting For Retailers" is a 130-page compendium of invaluable, practical, instruction, tips, and techniques for integrating this new technology into marketing and management, maximizing results for publicity, promotion, advertisements, and sales; customer relations; internal communications, and more, making "Frugal And Focused Tweeting For Retailers" an invaluable and highly recommended addition for personal, professional, academic, and community library instructional reference collections and supplemental reading lists.
-----
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Sunday, July 25, 2010
CNN Featured Business Expert Reviews Frugal and Focused Tweeting
Review of Frugal and Focused Tweeting:
How-To Tweak Your Tweets and Integrate Your Online Presence
By Carolyn Howard-Johnson
ISBN: 9781451546149
Available on Amazon: http://budurl.com/Tweeting4Retailers
Reviewed by Michelle Dunn
With Social Media dominating every aspect of business especially marketing, Carolyn Howard Johnson is sharing practical marketing practices using social media that anyone can use. While businesses everywhere cut their marketing budget due to the economy, the handful that keep marketing and using Carolyn's books to help them be successful will be the last ones standing.
It is obvious Carolyn loves what she does and is good at it, lucky for us she is willing to share her tips and techniques in her book subtitled How to Tweak your Tweets and Integrate your Online Presence so that we can share in that success.
If you know nothing about Twitter but want to learn how you to can use it as a successful marketing tool pick up this book. It is the only book on Twitter marketing that you will need.
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Reviewer Michelle Dunn is an internationally known credit & debt collection expert. Michelle she is the award winning author of 13 books, a columnist ,and marketing expert. She has been featured on CNN, Forbes, Smart Money magazine and is often quoted in the Wall Street Journal. Learn more at
http://www.michelledunn.com/.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
How-To Tweak Your Tweets and Integrate Your Online Presence
By Carolyn Howard-Johnson
ISBN: 9781451546149
Available on Amazon: http://budurl.com/Tweeting4Retailers
Reviewed by Michelle Dunn
With Social Media dominating every aspect of business especially marketing, Carolyn Howard Johnson is sharing practical marketing practices using social media that anyone can use. While businesses everywhere cut their marketing budget due to the economy, the handful that keep marketing and using Carolyn's books to help them be successful will be the last ones standing.
It is obvious Carolyn loves what she does and is good at it, lucky for us she is willing to share her tips and techniques in her book subtitled How to Tweak your Tweets and Integrate your Online Presence so that we can share in that success.
If you know nothing about Twitter but want to learn how you to can use it as a successful marketing tool pick up this book. It is the only book on Twitter marketing that you will need.
-----
Reviewer Michelle Dunn is an internationally known credit & debt collection expert. Michelle she is the award winning author of 13 books, a columnist ,and marketing expert. She has been featured on CNN, Forbes, Smart Money magazine and is often quoted in the Wall Street Journal. Learn more at
http://www.michelledunn.com/.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Wednesday, July 21, 2010
Making Coupons Fast and Easy
Just passing on one of my favorite marketing-aid sites. I love it as much as I do the banner creation sites. When you need a coupon for promotions, this is the place to go for a professional-looking one: http://www.oneminutecoupon.com/ . BTW, I talk a bit about using coupons in A Retailer's Guide to Frugal In-Store Promotions--along with tons of other events and marketing tools we use in our most important asset, our stores. Whether that's the stuff of stucco and beams or online.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Saturday, July 17, 2010
Retail Consultant's Book from the HowToDoItFrugally Series of Book for Retailers Nominated for Award!
Military Writers Society of America member reviewers independently nominate books for awards using a scoring system each year and one of my books, A Retailer's Guide to Frugal In-Store Promotions in the HowToDoItFrugaly series of books for writers, was nominated.
In fact, two were nominated. The other is my chapbook of poetry She Wore Emerald Then with Magdalena ball.
You may wonder why I even mention the poetry in a blog for retailers. Well, retailers have been selling poetry in greeting cards for ages. so there. Further, I think my "other writing" gives me crediblity when I'm telling you how to write in books for retailers like Your Blog, Your Business. I mean, I'm not just practical! I have...ahem...this artistic side, too. (-:
That may seems like Winners will be announced on Veterans Radio Network (http://www.veteransradio.net/) on July 31 at 9am Eastern time.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
In fact, two were nominated. The other is my chapbook of poetry She Wore Emerald Then with Magdalena ball.
You may wonder why I even mention the poetry in a blog for retailers. Well, retailers have been selling poetry in greeting cards for ages. so there. Further, I think my "other writing" gives me crediblity when I'm telling you how to write in books for retailers like Your Blog, Your Business. I mean, I'm not just practical! I have...ahem...this artistic side, too. (-:
That may seems like Winners will be announced on Veterans Radio Network (http://www.veteransradio.net/) on July 31 at 9am Eastern time.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Monday, June 21, 2010
Free Books Given at Gift Shop Mag's Webinars!
I am so proud to be doing a seminar for retailers with Patricia Norins, editor of Gift Shop magazine!
Our collaboration is a natural extension of a couple of seminars the two of us presented at the National Stationery Show this year. We had soooo much fun--with each other and helping retailers!
So now we will be dishing on Tweeting as a Marketing Tool at 10 am on June 29th. The fee for the Webinar includes a copy of my Frugal and Focused Tweeting for Retailers. And there will be others to come. One on blogging will also include another of my books, Your Blog, Your Business, also free with the cost of the Webinar.
Learn more about how to register at. http://www.retailconferenceseries.com/ .
Did I say that attendees get a free book? (-:
PS: See some of my Tweets in the right column of this blog--some of them designed to be marketing tools, some not. Which (Tip!) is also a marketing tool. That is, everything on Twitter isn't all business.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Our collaboration is a natural extension of a couple of seminars the two of us presented at the National Stationery Show this year. We had soooo much fun--with each other and helping retailers!
So now we will be dishing on Tweeting as a Marketing Tool at 10 am on June 29th. The fee for the Webinar includes a copy of my Frugal and Focused Tweeting for Retailers. And there will be others to come. One on blogging will also include another of my books, Your Blog, Your Business, also free with the cost of the Webinar.
Learn more about how to register at. http://www.retailconferenceseries.com/ .
Did I say that attendees get a free book? (-:
PS: See some of my Tweets in the right column of this blog--some of them designed to be marketing tools, some not. Which (Tip!) is also a marketing tool. That is, everything on Twitter isn't all business.
-----
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Sunday, June 13, 2010
Sneak Peek at Tweeting Book's Online Launch
Two launches in one! What a way to get a book off too a great start!
Aggie Villaneuva is planning an online launch for my Frugal and Focused Tweeting for Retailers on August 2, so this is sort of a sneak peek at what's to come.
And MaAnna Stephenson kicks off her BlogAid Podcast series with our interview! Yep! We talk Tweeting to celebrate the launch of Frugal and Focused Tweeting for Retailers and her blog. It's at http://www.blogaid.net/podcasts The specific link to the conversation on Tweeting MaAnna and I had is
http://www.blogaid.net/podcast-with-carolyn-howard-johnson
She also reviewed Tweeting and posted it at: http://www.blogaid.net/book-review-of-frugal-and-focused-tweeting-for-retailers . Find the complete launch schedule planned for me by Aggie Villaneuva at http://www.visualartsjunction.com/?page_id=9204.
By the way, maybe Aggie could plan an online launch of a new product line or new store for a retailer, too!
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Aggie Villaneuva is planning an online launch for my Frugal and Focused Tweeting for Retailers on August 2, so this is sort of a sneak peek at what's to come.
And MaAnna Stephenson kicks off her BlogAid Podcast series with our interview! Yep! We talk Tweeting to celebrate the launch of Frugal and Focused Tweeting for Retailers and her blog. It's at http://www.blogaid.net/podcasts The specific link to the conversation on Tweeting MaAnna and I had is
http://www.blogaid.net/podcast-with-carolyn-howard-johnson
She also reviewed Tweeting and posted it at: http://www.blogaid.net/book-review-of-frugal-and-focused-tweeting-for-retailers . Find the complete launch schedule planned for me by Aggie Villaneuva at http://www.visualartsjunction.com/?page_id=9204.
By the way, maybe Aggie could plan an online launch of a new product line or new store for a retailer, too!
-----
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Thursday, June 10, 2010
Writer Gets Twitter Epiphanies from Book for Retailers
How I love it when I hear directly from people who have read my books. After all, I could use all my writing time on fiction and poetry. It's just that I love to feel as if I'm making a difference. So letters like this from Sylvia McClain just...well, just make me happy!
Carolyn,
Just read your book on tweeting and what struck me most is Branding, Branding, and more Branding. Whew! Where do I begin. No, I am not a retailer but as you said, there might be something in it for writers, too!
The book, Frugal and Focused Tweeting, said:
YOUR TWITTER MONIKER is as important for your Twitter branding as it is for your e-mail addresses.
My epiphany:
Duh! was my first thought; no one knew that my Twitter Moniker "rpmenter" stood for RPM Enterprises (my company name) but me. What everyone knew me by was "Scribal Press," my company imprint publishing name, my Web site and my news calendar of writer events. So before I could finish reading the book, I jumped online and immediately changed my Twitter Moniker everywhere not just on Twitter, from "rpmenter" to "Scribal Press." So my Twitter name is now www.twitter.com/scribalpress.
In Chapter Two, page 30, of Frugal and Focused Tweeting, you suggested:
I will make ____ useful contacts a week. Twitter contacts include possible customers, but connecting with vendors, bloggers who write about shopping, and business editors at print and online media, etc., can be equally profitable in the long run.
My Epiphany:
I had no idea what number to use but it made me take notice and start thinking.
In Chapter Three, page 36, Frugal and Focused Tweeting talked about branding using our Twitter biographies and you gave an example of what you would use for your own store.
I needed to go do a new bio on my Twitter account. Why? Branding that's why.
In Chapter Four, page 57, Frugal and Focused Tweeting said: .
Tweet about new blog posts, newsletter editions, Web pages. More on this when we talk about integrating your marketing efforts in Chapter Seven.
My Epiphany:
Why I have never thought of this is beyond me.
Anyway, yes you were right again. There is something in this book for everyone, even those who don't think they want to to tweet.
Sincerely,
Sylvia McClain
Blogging at View Points at http://sylviaspeaks.blogspot.com
Book Reviewer at MyShelf.com and Atlantic Publishing Company
Now available, the 2nd Edition of The Write Life
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Carolyn,
Just read your book on tweeting and what struck me most is Branding, Branding, and more Branding. Whew! Where do I begin. No, I am not a retailer but as you said, there might be something in it for writers, too!
The book, Frugal and Focused Tweeting, said:
YOUR TWITTER MONIKER is as important for your Twitter branding as it is for your e-mail addresses.
My epiphany:
Duh! was my first thought; no one knew that my Twitter Moniker "rpmenter" stood for RPM Enterprises (my company name) but me. What everyone knew me by was "Scribal Press," my company imprint publishing name, my Web site and my news calendar of writer events. So before I could finish reading the book, I jumped online and immediately changed my Twitter Moniker everywhere not just on Twitter, from "rpmenter" to "Scribal Press." So my Twitter name is now www.twitter.com/scribalpress.
In Chapter Two, page 30, of Frugal and Focused Tweeting, you suggested:
I will make ____ useful contacts a week. Twitter contacts include possible customers, but connecting with vendors, bloggers who write about shopping, and business editors at print and online media, etc., can be equally profitable in the long run.
My Epiphany:
I had no idea what number to use but it made me take notice and start thinking.
In Chapter Three, page 36, Frugal and Focused Tweeting talked about branding using our Twitter biographies and you gave an example of what you would use for your own store.
I needed to go do a new bio on my Twitter account. Why? Branding that's why.
In Chapter Four, page 57, Frugal and Focused Tweeting said: .
Tweet about new blog posts, newsletter editions, Web pages. More on this when we talk about integrating your marketing efforts in Chapter Seven.
My Epiphany:
Why I have never thought of this is beyond me.
Anyway, yes you were right again. There is something in this book for everyone, even those who don't think they want to to tweet.
Sincerely,
Sylvia McClain
Blogging at View Points at http://sylviaspeaks.blogspot.com
Book Reviewer at MyShelf.com and Atlantic Publishing Company
Now available, the 2nd Edition of The Write Life
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Saturday, June 5, 2010
Richard May Blogs About NSS Seminars, and I NAG!
I know. I sound like a nag. OK. I am a nag. But tradeshows are one of the best places to network. You'll want to drop by The Stationery Guild's blog today to see what Richard May had to say about the great buyer education program at the National Stationery Show, another of the best reasons to go to tradeshows!
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
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