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Tuesday, March 16, 2010

Retailers Gotta Know More About Writing Now They're Blogging

Yay! My new little help for writers is on Amazon in all its chartreuse, red, and yellow glory!

I am on a one-woman campaign to make better writers of my fellow retailers. We often handle our own advertising and now, of course, there is the Web. Newsletters. Blogging. So we need skills beyond the grammar we learned in high school and the test-taking skills we needed in college.

So now, you can now order a copy of this booklet to put in your briefcase and read on the fly! It’s the Great Little Last-Minute Editing Tips for Writers: The Ultimate Frugal Booklet for Avoiding Word Trippers and Crafting Gatekeeper-Perfect Copy.
Notice that this is a booklet. It isn’t intended to be a complete reference for every sneaky homonym in the English language. For one thing there is a nice list of those pesky guys in The Frugal Editor ( It’s small partly because it isn’t intended to be drudgery. It’s only 54 pages, so it’s a small, easy-to-read dose of some of the most difficult word trippers, not the ones you learned in the fourth grade. And it is written with a bit of humor to brighten the experience. If you don’t learn anything from it, send it back to me and I’ll refund your money.
Buy the paperback at It is only $6.95. You support a friend (me!) and you brush up on skills for your writing career. It's will soon be available for Kindle, too. What could be better than that?

Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:

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