I just received my copy of the winter edition of Gift Shop magazine. Ahh, the wonderful product available! But what I loved most was the editorial from Patricia Norins, publisher. The headline was "A Passion for Work." I love that. I happen to think retailing is easy to get passionate about, especially gift retailing. Still, we sometimes get jaded or just tired and need a bit of a boost. Patricia is a master at it. And that is reflected in her magazines. The color. The care. The layouts. I highly recommend Gift Shop and its sister publications. They're better than caffeine for what ails you, your store, your career.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
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