I thought you'd like this article on how branding ISN'T about your store. But also thought you'd want to see the National Stationery Show newsletter, Paperclips. Yes, you CAN subscribe. Free! (-:
http://www.nationalstationeryshow.com/IndustryNews/PaperclipsNewsletter/PclipsJanuary2011/tabid/263/Default.aspx#carolyn
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Tuesday, January 18, 2011
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