Yep, I'm b-a-a-a-ck.
And one of the most exciting things I found at the National Stationery Show in New York (in between book signings and presentations, of course!) is the brand new, hot-off-the-press Retailer eProfits.
It will help you harness the power of online marketing --a subject near and dear to my heart. By using frugal (often free) online methods to promote, you can stay ahead of the competition! Please know you can subscribe now at a discount of $149 and receive 3 FREE bonus gifts (worth $228). Visit www.retailereprofits.com today to download your first issue free and subscribe!
I met the editor of this newsletter, Melissa Kellogg, at the show. I saw the initial issue. Trust me. This is a woman who will work for your success. This is a newsletter that can make a difference to any retail operation with its down-to-earth advice. Specific advice! I love the first letter's article on list building, one of the keyes to great marketing of any kind.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
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