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Friday, December 27, 2013

How Marketing, Free Art, and Retailing Dovetail

I received this artistic  freebie  in my e-mail box from my fave book cover designer Chaz DeSimone. It seemed as if he had my retail clients and friends in mind.  

Chaz designed  several of my book covers including Your Blog, Your Business ( He does a series of  free Ampersand poster art each year for the sheer joy of giving and doing. This is one all my retail friends should look into for sure! It could be used on any marketing material or display advertising--in-store or otherwise.  Please do give Chaz credit, though--just another way of passing around the joy for 2014.  Here's what his e-mail said:

I hope you got everything you wanted for Christmas. But if it's the wrong size, color, or if you simply don't need another mug or pair of socks, there's always the Returns & Exchanges counter. At least you don't have to camp out overnight like Black Friday; in fact, your return can usually wait 30 days or more.
Here's a rendering of a typical Returns & Exchanges sign of the Art Deco Department Store era. Remember the smell of fresh popcorn at Sears?
(Personally, I don't usually return stuff--instead, I purchase a ton more Christmas decorations at 50% off for and even grander display--a la "Christmas Vacation"--the following year. )
...for a large detail view, notes about the artwork, and how all my half-price decorations irritate the neighbors.
Next week look for the last AmperArt edition of the year, the last of the Ad Slogan Series. Great tips on working with others to complete tasks and achieve goals, and how losing weight and feeling great is actually a lot of fun. Happy New Year!

Chaz DeSimone Graphic Design, 12228 Venice Blvd. #156, Los Angeles, CA 90066, USA

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PS: Please feel free to contact chaz at with questions or to let him know you like his great attitude toward retailers. (-:

Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:

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Thank you for taking the time to comment. As a retail marketer, I encourage you to leave a signature including a link to your blog or your Web site. You'd sign a note to a friend, right? And include your return address? (-: