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Tuesday, June 18, 2013

Free Flier: 7 Reasons Why You Should Share Your Expertise with a Book

“Getting published is good for business.”

Some of the subscribers to this blog are what I call soul writers, meaning they would be different people if they didn’t write.

Others of you are professionals who know the truth of the first line in this note. You publish to showcase your expertise in your chosen career.

For some of you, the line between the two is not clearly defined. You may be both kinds of writer at once, even within one book. Some writers may use one kind of writing to financially support the other. I'm definitely a bit of both.

If literary authors, poets, and other soul writers want to build writing careers, they need to think of their writing as credibility boosters more often. More business people should think in those terms, too.

If you aren’t convinced, e-mail me at HoJoNews (at) AOL (dot) for a free copy of the little four-page flier I give away when I speak to business groups. It’s called  

Seven (or More*) Reasons Why You Should Share Your Expertise by Publishing a Book

And here are the first three of those reasons to get you started.

1.  A book of your own gives you credibility. Even Star Speaker Pam Kelly, a top coach and one of the master UCLA instructors I took classes from in order to get a special instructor’s certificate, has found that a book ( makes her a standout among other experts.

2.  Having a published book can be an excellent negotiating tool. Imagine! A top investment firm is taking applications for a keynote speaker before a room of 500 and you're the only applicant who can offer a package of keynote skills plus a book (perhaps packaged in a signature tote!) to this prospective client!

3.  Having a published book for sale at the back of the hall where you are speaking or in your store or business office will add to your profitability.

*Great Marketing Rule: Try to give people more
than they paid for, more than they expect.

I know you’ll want to see all seven reasons. You may want to use the flier as a handout to use yourself. You may adapt it to your own needs, but do credit it to me with a link to my site or a little pitch for this blog.
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing .

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