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Thursday, September 15, 2011

Joyce White Reviews New Social Marketing Book for Retailers

Frugal and Focused Tweeting for Retailers:
Tweaking Your Tweets and Other Tips for Integrating Your Social Media
By Carolyn Howard-Johnson

Paperback: 130 pages
Publisher: CreateSpace (April 1, 2010)
Language: English
ISBN-10: 1451546149
ISBN-13: 978-1451546149
Product Dimensions: 7.8 x 5.1 x 1 inches
Available as paperback, e-book, and for Kindle

This Book Is Sponsored by Gift Shop Magazine
Blurb: "It's entirely possible that three or four years from now, we'll have moved on [to something new on the Web]. But the key elements of the Twitter platform will persevere. Every major channel of information will be Twitterfied." ~ Time Magazine

Reviewed by Joyce White originally for Amazon and Sculpting the Heart Reviews--Five Stars

“When business is slow,” says Carolyn, “the last budget one should trim is advertising.” Up until now Tweeting cost us nothing unless we become addicted. In that case, I suggest you stop tweeting if it hurts.Carolyn writes that tweeting helps us connect with our target audience in a way that delights them, builds relationships, and creates a sense of community with people of like interest.

Since I am a new author myself, and Yes, I tweet; but, after reading this book, I realize I haven‘t been appreciating what an exciting and versatile tool Twitter can be in promoting my books and myself over the internet. Carolyn reinforces the ideas that tweeting will help you not only drive new traffic to your site, but it will also help you create a loyal following of repeat clients . . .even help you make new friends. I like this idea. There are several books out there on tweeting but Carolyn Howard-Johnson's "Frugal and Focused Tweeting for Retailers" should be the one considered mandatory reading.For all who want to successfully compete in the marketplace regardless of the services or products being offered to a consuming public, her books are like a  congenial roadmap with all the shortcuts and detours to your future prosperity.

Twitter is about making new connections, says Carolyn.For retailers that means, it’s a customer-building process. We aren’t fussy about who comes into our store as long as they are reasonably well behaved. It’s the same with Twitter.


~Reviewer Joyce White writes Sculpting the Heart Book Reviews at

 Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:

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