Holy moley. Talk about a smart marketing move. In The Frugal Book Promoter (www.budurl.com/FrugalBkPromo), I advocated watching current events and hooking them to anything in one’s book that might relate to one of them. In A Retailer's Guide (www.budurl.com/RetailersGuide) I talk about ways to promote that use charities.
Kentucky Fried Chicken just showed us how to do both! They paid attention to one of Wade Dwyane’s tweets asking if anyone was hiring after the NBA lockout. Dwyane used to work for KFC, so they offered him his old job back. If he’d lead a team filling KFC buckets fast (instead of NBA baskets), they’d donate $250,000 to charity. This is real "In-Store Promotion!"
Geesh! That is cheap advertising when they figure how much publicity they’ll get with this masterstroke of publicity-getting! Here is the link to read more: http://aol.sportingnews.com/nba/story/2011-07-11/kfc-offers-dwyane-wade-a-job-during-lockout?icid=main%7Chtmlws-main-n%7Cdl10%7Csec1_lnk3%7C218968 .
So you don’t have $250,000 to do something similar? You don’t need to. You just need to keep your marketing bonnet on so that when the opportunity arises, you will be there. Maybe it will cost you $5. Maybe it will be free. But when it comes, you don’t want to miss it!
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
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