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Friday, April 15, 2011


I love the National Stationery Show. I won't be there this year, but if I were, I wouldn't miss this this event for sure! Hope my subscribers and visitors will add it to their calendar. Go by and say "Hi" to Debra Gold, retail publicist extraordinaire. She's a good one to know--a constant resource.  In the meantime, find my tweets in the right column of this blog or follow me at And  you might bone up on your tweeting skills before you go by reading Frugal and Focused Tweeting for Retailers.
Here's the media release with all the details:

WHITE PLAINS, NY, April 15, 2011…The National Stationery Show® (NSS) and Gifts & Decorative Accessories have partnered to present two Tweet n’ Greets during NSS 2011, from 2:00-3:00pm on Sunday, May 15 and Monday, May 16. Hosted in the new Social Networking Lounge on the Show floor, the Tweet n’ Greets will bring together some 2,000 NSS Twitter followers looking for a way to meet their Twitter friends in person.
Highlighting the Tweet n’ Greets will be one-on-one consultations with Twitter head of Consumer Marketing, Culture and Brand, Elizabeth Weil. She also will be available for free consultations on Sunday and Monday, from 9:00am – 5:00pm, in the Social Networking Lounge. In addition, participants can capture candid photos with their new Twitter friends in a photobooth located within the Social Networking Lounge, complements of NSS exhibitor NYC Photobooth (Booth 1530).

“Hundreds of buyers were actively using Twitter at last year’s National Stationery Show. They were tweeting about new products, great displays, events happening on the Show floor, arranging meet-ups and so forth,” said Patti Stracher, show manager. “So, the idea for the Tweet n’ Greets was natural to formally organize a time and place for buyers to meet. This year we are pleased to partner with a leading industry trade magazine to make this process easier, productive and fun.”

“The Tweet n’ Greet is a simple idea born out of casual conversation about how retailers were connecting with each other via Twitter, and wouldn’t it be great to provide them with an opportunity to meet face to face,” said Caroline Kennedy, editor-in-chief of Gifts & Decorative Accessories. “We are pleased to partner with the NSS to help provide this resource for retailers at the Show. It also gives us a great opportunity to connect with more of the retailers for whom we write every month.”
To RSVP for a Tweet n’ Greet, or schedule a one-on-one consultation with Weil, visit, and navigate to “Programs & Events” under The Show.
The 65th annual National Stationery Show, the comprehensive source for greeting cards, social stationery and related lifestyle products, will run Sunday, May 15, through Wednesday, May 18, 2011, at New York City’s Jacob K. Javits Convention Center. The Show features nearly 900 exhibiting companies and attracts some 11,000 buyers worldwide. The Show also presents excellent educational programming, product demonstrations, engaging events, roundtable discussions and networking opportunities throughout the market week.

The National Stationery Show is owned and managed by GLM. For exhibitor information, contact Kelly P. Bristol, sales manager, at GLM, 1133 Westchester Avenue, White Plains, NY 10604. Telephone (914) 421-3228. Fax (914) 948-2918. E-mail Attendee information is available by contacting GLM’s Customer Relations Department, at (800) 272-SHOW or (212) 204-1060, or by email, at Additional information and registration is available online, at

Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:

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