I love the National Stationery Show. I won't be there this year, but if I were, I wouldn't miss this this event for sure! Hope my subscribers and visitors will add it to their calendar. Go by and say "Hi" to Debra Gold, retail publicist extraordinaire. She's a good one to know--a constant resource. In the meantime, find my tweets in the right column of this blog or follow me at www.twitter.com/frugalretailing. And you might bone up on your tweeting skills before you go by reading Frugal and Focused Tweeting for Retailers.
Here's the media release with all the details:
WHITE PLAINS, NY, April 15, 2011…The National Stationery Show® (NSS) and Gifts & Decorative Accessories have partnered to present two Tweet n’ Greets during NSS 2011, from 2:00-3:00pm on Sunday, May 15 and Monday, May 16. Hosted in the new Social Networking Lounge on the Show floor, the Tweet n’ Greets will bring together some 2,000 NSS Twitter followers looking for a way to meet their Twitter friends in person.
Highlighting the Tweet n’ Greets will be one-on-one consultations with Twitter head of Consumer Marketing, Culture and Brand, Elizabeth Weil. She also will be available for free consultations on Sunday and Monday, from 9:00am – 5:00pm, in the Social Networking Lounge. In addition, participants can capture candid photos with their new Twitter friends in a photobooth located within the Social Networking Lounge, complements of NSS exhibitor NYC Photobooth (Booth 1530).
“Hundreds of buyers were actively using Twitter at last year’s National Stationery Show. They were tweeting about new products, great displays, events happening on the Show floor, arranging meet-ups and so forth,” said Patti Stracher, show manager. “So, the idea for the Tweet n’ Greets was natural to formally organize a time and place for buyers to meet. This year we are pleased to partner with a leading industry trade magazine to make this process easier, productive and fun.”
“The Tweet n’ Greet is a simple idea born out of casual conversation about how retailers were connecting with each other via Twitter, and wouldn’t it be great to provide them with an opportunity to meet face to face,” said Caroline Kennedy, editor-in-chief of Gifts & Decorative Accessories. “We are pleased to partner with the NSS to help provide this resource for retailers at the Show. It also gives us a great opportunity to connect with more of the retailers for whom we write every month.”
To RSVP for a Tweet n’ Greet, or schedule a one-on-one consultation with Weil, visit www.nationalstationeryshow.com, and navigate to “Programs & Events” under The Show.
The 65th annual National Stationery Show, the comprehensive source for greeting cards, social stationery and related lifestyle products, will run Sunday, May 15, through Wednesday, May 18, 2011, at New York City’s Jacob K. Javits Convention Center. The Show features nearly 900 exhibiting companies and attracts some 11,000 buyers worldwide. The Show also presents excellent educational programming, product demonstrations, engaging events, roundtable discussions and networking opportunities throughout the market week.
The National Stationery Show is owned and managed by GLM. For exhibitor information, contact Kelly P. Bristol, sales manager, at GLM, 1133 Westchester Avenue, White Plains, NY 10604. Telephone (914) 421-3228. Fax (914) 948-2918. E-mail kbristol@glmshows.com. Attendee information is available by contacting GLM’s Customer Relations Department, at (800) 272-SHOW or (212) 204-1060, or by email, at customer_relations@glmshows.com. Additional information and registration is available online, at www.nationalstationeryshow.com.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Friday, April 15, 2011
Wednesday, April 13, 2011
Longing to Tweet--Profitably?
So happy to tout that my article "Twitter 101" was just published in the spring issue of Gift Shop magazine. Thanks, of course, to the magazine's Poornima Apte (a dream editor to work with) and to the publisher, Patricia Norins. I know that many of you subscribe to the magazine so find it on page 136! There are lots of other great articles in it, too, including one on green gift wrap and another on online retail by Kristin Larson Contino.
PS: For the best buy in town on all three of my HowToDoItFrugally series of books for retailers including one on blogging and one on Twitter go to Gift Shop magazine’s shopping mall
http://www.giftshopmag./shop/Carolyn-howard-johnson .
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
PS: For the best buy in town on all three of my HowToDoItFrugally series of books for retailers including one on blogging and one on Twitter go to Gift Shop magazine’s shopping mall
http://www.giftshopmag./shop/Carolyn-howard-johnson .
-----
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Saturday, April 9, 2011
New Book on Tweeting for Those with Something to Sell
Frugal and Focused Tweeting for Retailers
Subtitle: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
From the multi award-winning HowToDoItFrugally series of books for retailers
By Carolyn Howard-Johnson
Author's Blog: http://www.frugalretailing.blogspot.com/
129 pages
ISBN: 9781451546149
Originally reviewed by Aaron Paul Lazar for Amazon
Carolyn Howard-Johnson has written another excellent guide, this time it's suitable for anyone selling a product. I happen to be a writer, and learned a great deal about tweeting to improve book sales. For example, I never knew what "Retweets" were or that one could request them. Written with a straightforward, easy to read style, this is a great reference book. I particularly loved this quote "So let's think freely and with confidence that our good deeds will come back to us. If we act accordingly, we can successfully use all kinds of sites on the Web." Carolyn's positive and optimistic outlook shines through in this book - coupled with astute common sense and experience. Buy it today!
~Aaron Paul Lazar is the author of three lyrical and addictive mystery series. His latest book, FireSong, was just released as an eBook. FireSong: What would you do if your country church was hit by a rogue tornado during services? When the twister unearths the body of a missing churchgoer, Gus LeGarde is led into a bizarre underground labyrinth where he discovers the shock of his life and potential links to the Underground Railroad.
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Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
Subtitle: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
From the multi award-winning HowToDoItFrugally series of books for retailers
By Carolyn Howard-Johnson
Author's Blog: http://www.frugalretailing.blogspot.com/
129 pages
ISBN: 9781451546149
Originally reviewed by Aaron Paul Lazar for Amazon
Carolyn Howard-Johnson has written another excellent guide, this time it's suitable for anyone selling a product. I happen to be a writer, and learned a great deal about tweeting to improve book sales. For example, I never knew what "Retweets" were or that one could request them. Written with a straightforward, easy to read style, this is a great reference book. I particularly loved this quote "So let's think freely and with confidence that our good deeds will come back to us. If we act accordingly, we can successfully use all kinds of sites on the Web." Carolyn's positive and optimistic outlook shines through in this book - coupled with astute common sense and experience. Buy it today!
~Aaron Paul Lazar is the author of three lyrical and addictive mystery series. His latest book, FireSong, was just released as an eBook. FireSong: What would you do if your country church was hit by a rogue tornado during services? When the twister unearths the body of a missing churchgoer, Gus LeGarde is led into a bizarre underground labyrinth where he discovers the shock of his life and potential links to the Underground Railroad.
-----
Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:
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