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Thursday, June 10, 2010

Writer Gets Twitter Epiphanies from Book for Retailers

How I love it when I hear directly from people who have read my books. After all, I could use all my writing time on fiction and poetry. It's just that I love to feel as if I'm making a difference. So letters like this from Sylvia McClain just...well, just make me happy!


Just read your book on tweeting and what struck me most is Branding, Branding, and more Branding. Whew! Where do I begin. No, I am not a retailer but as you said, there might be something in it for writers, too!  

The book, Frugal and Focused Tweeting, said:

YOUR TWITTER MONIKER is as important for your Twitter branding as it is for your e-mail addresses.

My epiphany:

Duh! was my first thought; no one knew that my Twitter Moniker "rpmenter" stood for RPM Enterprises (my company name) but me. What everyone knew me by was "Scribal Press," my company imprint publishing name, my Web site and my news calendar of writer events. So before I could finish reading the book, I jumped online and immediately changed my Twitter Moniker everywhere not just on Twitter, from "rpmenter" to "Scribal Press."  So my Twitter name is now

In Chapter Two, page 30, of Frugal and Focused Tweeting, you suggested:

I will make ____ useful contacts a week. Twitter contacts include possible customers, but connecting with vendors, bloggers who write about shopping, and business editors at print and online media, etc., can be equally profitable in the long run.

My Epiphany:

I had no idea what number to use but it made me take notice and start thinking.

In Chapter Three, page 36, Frugal and Focused Tweeting talked about branding using our Twitter biographies and you gave an example of what you would use for your own store.

I needed to go do a new bio on my Twitter account. Why? Branding that's why.

In Chapter Four, page 57, Frugal and Focused Tweeting said: .

Tweet about new blog posts, newsletter editions, Web pages. More on this when we talk about integrating your marketing efforts in Chapter Seven.

My Epiphany:
Why I have never thought of this is beyond me.

Anyway, yes you were right again. There is something in this book for everyone,  even those who don't think they want to to tweet.

Sylvia McClain
Blogging at View Points at
Book Reviewer at and Atlantic Publishing Company
Now available, the 2nd Edition of The Write Life


Carolyn Howard-Johnson's FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques launched at the National Stationery Show at Javits Center. Because she is the author of the multi award-winning how-to books for writers,The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success, retailers will also find essentials of writing for blogs, Web sites, and newsletters on this blog. She is the author of an award-winning novel, This Is the Place; and other fiction and poetry. She blogs on better writing at The Frugal, Smart and Tuned-In Editor blog. Find her tweeting for retailers at @frugalretailing . If your followers at Twitter would benefit from this blog post, please use this little green widget to let them know about it:

1 comment:

  1. Interesting post and thanks for sharing. Some things in here I have not thought about before.
    Brand Consultant
    Neeti Biz


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